Our vision didn’t come from a branding session or a strategy deck. There were no whiteboards covered in buzzwords.
Our vision came from real people. It came from clients like Mario, and honestly, it came from us just trying to figure each other out as founders. Through the struggle, we picked up on something simple, but it hit us hard: When there is too much noise, people get lost.
But bring back clarity, and suddenly, everyone remembers what is important. That is how Threls ended up the way it is. Here is the story behind it.
Part 01
The Human Cost of Chaos
What we have learned from our Clients
Mario’s Story
Mario runs a small but powerful business — the kind of person who built something meaningful with his own hands and his own drive. But inside, he was overwhelmed.
One December morning, the pressure finally broke him. Mario had a panic attack.
As he was being escorted out of his house to the ambulance, just before stepping outside, Mario stopped. The nurses watched, confused. His wife stood there, helpless. Mario turned around, walked straight to his tiny office, and snapped a photo of a single handwritten page on his desk.
That handwritten page held the entire plan for the next business day. That single page was holding up an entire organisation.
That moment changed everything for us. We realized Mario wasn’t just running a business; he was holding it together with memory and sheer willpower.
No systems. No rhythm. No real support.
What Mario Really Needed
Mario didn’t want "digital transformation." He wanted his life back. He wanted peace of mind. He wanted to feel excited again — the excitement that made him start the business in the first place.
And helping Mario required one thing:
clarity first, technology second.
We listened. We observed. We peeled back the messy layers of his operations, finding processes that existed only in his head. We took it slow—painfully slow at times—building one step only when he was comfortable with the last.
Little by little, the noise faded. The old rhythm returned. Technology started helping him instead of haunting him.
Mario taught us something profound: when people lose clarity and rhythm, they lose themselves. When clarity returns, they reconnect with their mission, their energy and their dreams.
Part 02
Three Founders, Two Worlds, One Lesson
A clash that changed everything
While Mario was teaching us about the cost of noise, we were learning our own hard lessons internally.
Two Worlds Colliding
Two from tech. One from finance. Inside Threls, the three of us came from two very different worlds:
Our three founders couldn’t have been more different. We had a creative tech mind—obsessive, tinkering, wanting to experiment on the fly. On the other side was a finance mind—methodical, careful, craving predictability and documentation. And in the middle sat the third founder, tech guy with a business mindset, the mediator trying to translate between two different languages.
Our meetings were often full-on debates. Tech wanted to move fast and build beautiful things; Finance wanted a plan and no surprises. It wasn’t that anyone cared less; we just viewed the world differently.
The Tension Points
There were moments where:
But after endless back-and-forth, a breakthrough happened. We stopped trying to "win" the argument and started blending our strengths.
We realized that craftsmanship on its own isn’t enough. You can engineer something beautiful, but without clarity, its value is lost. Thoughtful solutions need rhythm. Great work needs to be clear to everyone—clients, leaders, and the team.
The Breakthrough
The breakthrough came when we stopped trying to "win" and started blending both worlds:
This blend became the DNA of Threls. It wasn’t process vs creativity. It was process and creativity. Rhythm and exploration. Craftsmanship and clarity.
Part 03
Freeing People to Find What Matters
Our Vision wasn’t invented — it was lived
Long before we helped other organisations, we had to face the same challenges ourselves.
Inside Threls
we experienced
- Strong opinions that clashed
- Misunderstandings across different mindsets
- Deep technical work that was hard to explain
- Structure that sometimes limited exploration
- Exploration that sometimes created chaos
In our clients
we saw
- Teams drowning in confusion
- Leaders stuck in constant operations
- Decisions made without structure
- Technology used too much or avoided completely
- Organisations drifting from their mission
But we also saw — inside and outside — that when clarity, rhythm and craftsmanship come together, everything changes.
People breathe again
Teams connect again
Delivery becomes calm
Technology becomes a partner
Leaders rediscover their why
Organisations move forward
Put those lessons together—Mario’s need for peace and our own need for balance—and you get the heart of why we exist. This is our vision:
We free people from noise and return them to what really matters
— supported by technology, as we continuously help the people we walk alongside feel calmer, clearer, and more connected to their purpose.
We didn’t just make up those words; we found them in the real world.
Notice that technology is there, but it’s not the hero—it’s the support. The hero is the person standing in the middle of the chaos. By using clarity, rhythm, and craftsmanship, we strip away the noise that clouds their view.
Clarity
Removing noise that blurs thinking
Rhythm
Finding flow in delivery
Craftsmanship
Building with care and purpose
When you do that, things move forward. Purpose comes back into focus. Life feels lighter.
This is the path we walk at Threls. One person at a time.
* The story of ‘Mario’ is based on real events. Names and identifying details have been altered to protect our client’s privacy.